The supply chain software market is characterized by unfair competition between the big firms and the smaller firms. This reduces quality, increases prices and results in oligopolistic competition. Mergers and acquisitions and the co-option of advisory firms by the major vendors are major factors which allow this inefficient market to continue in its current state.
Structure of the Supply Chain Software Industry
The supply chain software market is considered by both those outside of it, and most that touch it in some way as quite competitive and dynamic. However, after reading through the history of the industry, I have come to a different conclusion. What I describe below is how the industry is actually quite consumer unfriendly (the consumer being the company which purchases this type of corporate software)
The Effect of M&A Activity
Mergers and acquisitions in this area of supply chain software are frequently heralded as positive events in the business media that seem to only quote the representatives of the companies involved in the acquisition or analysts, all of whom are strangely positive on the development. Contrary voices are generally not given a forum. However, mergers and acquisitions have a very poor record in extending the functionality of the company that is acquired and don’t seem to do anything except concentrate the marketshare among a smaller group of companies. Mergers appear to be approved even when there can be no conceivable benefit to customers. As an example, Oracle has purchased a number of leading supply chain vendors (Red Pepper, Agile, PeopleSoft) however still lacks a leading supply chain suite. This may have to do with how Oracle handle’s the acquisitions. Larry Ellison (CEO or Oracle) declared that he was going to “kill” PeopleSoft applications after the acquisitions and replace them with Oracle. He evidently spoke to his lawyers after this comment was reported in various media outlets and learned that acquiring a company in order to shut down its offering and capture its customers is against US anti-trust law. Overall, this merger and acquisition activity acts as a serious retardant to a free and competitive software market in supply chain, as the acquiring firm tends to envelope and reduce the emphasis in the market of the software that they acquire.
We made this little graphic to describe what seems to happen to software after it is acquired by Oracle. Its a little joke of course, based in truth, but we don’t think Oracle will mind our use of their trademark.
Unnoticed Anticompetitive Behavior
We interpret the supply chain software market is very different from much of the literature that we found on the topic. Part of this may have to do with the fact that this site is a non-commerical blog and does not sell advertising. However, to read so much literature on the industry, and for none of it to point out how monopolistic many of the larger companies are in fact, and how monopolistically they behave is perplexing to me and brings up the topic of editorial freedom at periodicals that cover this industry front and center. In a way it is as if the authors either have never heard of anti-trust legislation and do not see any of the inefficiencies that are quite apparent. The following quote from InfoWeek is symptomatic of this unquestioning adherence to concentrated power.
ERP vendors such as Oracle, PeopleSoft, and SAP have been adding supply-chain elements to their product lines to help fuel growth in a slow-moving market. These vendors enjoy the advantage of providing systems that control other back-end functions and the data they generate. Some businesses hope the ERP vendors will be able to provide a single integrated system throughout their companies. - InfoWeek
Apparently unnoticed by InfoWeek is that all of these firms are oligopolies, and the “advantage” that they enjoy is referred to is the “lock-in” of already being in the account. Secondly, much of the integration that is discussed here is quite overrated as integration is not at all as difficult as proposed by the large vendors. Thirdly, that is not the only advantage the larger firms have, they also have co-opted the large consulting companies who also advise (and are compensated) based upon the selection of large software vendors offerings as their practices are configured around the major software vendors. However, what InfoWeek clearly chooses not to mention is that the result of this anti-competitive behavior is that companies end up with inferior solutions over smaller firms that typically offer more targeted and capable offerings in their specific niches. How does any of this serve the customer? These topics are simply un-raised by analyst firms and by periodicals like InfoWeek and can be attributed to the desire not to burn bridges and by the fact that the major software vendors and consulting organizations are advertisers.
Why do analysts and those that cover this topic think that a few oligopolies providing software is a good natural ending state for the industry.
Understanding concentrated power is found by a visit to the Duomo’s palace in Venice. Venice was the longest running stable political system lasting roughly 1000 years. The paintings inside of the Duomo’s palace explain why. The paintings depict over and over how the Venetians maintained a series of checks and balances that was and continues to this day to be unparalleled. The Duomo (the leader of Venice) was watched by 5 to 7 procouncils, who were in turn watched by another layer, who were in turn watched by a larger layer. No one during Venice’s reign was allowed to overly concentrate power, and this lead to stability and prosperity for Venicians who maintained a thriving society based upon this stability. Why does every generation need to relearn that concentrated power leads to negative outcomes?
Another quote from InfoWeek explains the promotional nature of this periodical, and others like them.
Supply-chain software is a well-established market that tops $5 billion (AMR estimates $ 2 billion for supply chain planning and $3 billion for supply chain execution) in sales annually–with room to grow, according to current market research. “It’s still, believe it or not, immature,” says John Fontanella, an analyst at AMR Research. That’s because companies haven’t nearly exploited the potential inherent in supply-chain technology. “The [majority] of companies I talk to still feel that they haven’t gotten control over their supply chains,” Fontanella says. - InfoWeek
In our view this AMR comment obscures the point (AMR is one of those analyst firms that has a poor record of predicting trends or in helping end buyers differentiate real products from vendor marketing material.) The issue in supply chain software is not that more necessarily needs to be spent, it the how the money is spent and where it goes. There are too many overly complex projects that simply have selected the incorrect solution and/or incorrect set of software modules because of non-efficient market competition by the largest vendors. Mismanagement of supply chain projects is a significant reality, and the best information is often not getting to clients. Because of this companies are wasting many many millions, if not billions of dollars. We would not be surprised if at least 1/2 of the $5 billion is used on incorrect or suboptimal software, which should have instead gone to a different vendor. This is supported by our own observations working for many years on supply chain software projects, but also from looking at rather mediocre solutions that flourish in the marketplace.
Conclusion
The supply chain software market is not at all what it appears. Large software companies have overwhelming advantages which acts to overcome what is in many cases a mediocre solution. I have seen this repeatedly on accounts when inferior software is selected when many other better alternatives are readily available. However, as with other industries, the bulk of the innovation comes from smaller companies. However, the purchasing of these companies by the software behemoths essentially brings that innovation to an end after the company has been purchased. Overall, the industry could benefit greatly from attention from the Federal Trade Commission, and for the breaking up of the largest supply chain software vendors, examination of the relationship between large vendors and large consulting organizations, and the rejection of further mergers.

























































